Sunday, January 10, 2010

re-branding

blankets on the streets of baird

felt flairs for everything around christmas0 09

ok, so yes i work in branding and publicity by day.  the large retailer for which I work, allows me to affect brand strategy that directly faces the consumer everyday -- thus my creative juices have been flowing again for momoFandango. . . I had a year of being way in over my head juggling motherhood and a demanding day job, that really forced me to put this endeavor on the back burner.  But over Christmas I was energized and producing some small but fun things for Doss's birthday and Christmas that got my mind back into momo and momo strategy.

above photos are new and old work that will eventually all fall under momoFandango -- felt was my muse over the holidays, but it goes back to one of the first nurseries I designed for my friend Meredith's daughter Mia -  back then I cut out a butterfly and stitched it onto Mia's silk baby blanket -- it was super cute.  not super practical for everyday application, but more of a keepsake.

with my juices flowing, I started thinking back two years ago when amazing local Dallas design firm, MoHouse Design, started the logo and packaging  project for momoFandango, and they did an terrific job. . . I got pregnant and stumped the project, but am resurrecting, hopefully they still have the files and the will to deal with me again! we'll see. . . 

as I work to develop a cohesive brand, i hope to launch a new blog about my brand and other local brands that are doing it well. . . lots to do!  wish me luck!